Which of the following is NOT a consideration of sustainable principles?

Sustainable principles focus primarily on ensuring that development meets the needs of the present without compromising the ability of future generations to meet their own needs. This encompasses environmental integrity, social equity, and economic viability.

Safety is a crucial consideration, as sustainable practices must ensure that projects do not pose risks to individuals or communities. Public health is also integral to sustainability, as a healthy population can engage in and contribute to sustainable practices. Resource allocation is significant as it involves using resources efficiently and responsibly to minimize waste and avoid depletion of natural resources.

Marketing strategies, while important for promoting and selling products or services, do not directly relate to the principles of sustainability in the same way that the other options do. They are more about the methods of reaching consumers and less about the fundamental considerations of environmental, economic, and social impacts. Therefore, marketing strategies are not considered a core aspect of sustainable principles.